Saturday, May 28, 2005

MTV Died a Long Time Ago

Via Eschaton:

Blah3 - Go Trent
Nine Inch Nails drops MTV show over Bush backdrop - Yahoo! News

I was heavily into AC/DC and the heavy metal genre when MTV was born. I saw it occasionally at friends' houses, until my father finally caved-in to cable a couple years later when we moved back to that sprawling metropolis known as Des Moines.

I used to watch MTV in the dead of night, fascinated by the videos which really had about as much production value as the local public access shows. J. Geils Band's "Love Stinks" was probably cutting edge, what with the drummer using dead fish as drumsticks and all.

It wasn't long before commercials became ubiquitous and music videos began to lose ground to "original programming." Stupid game shows, cartoons, and reality TV are the main staples now. Any sense of "VJs" having music cred long since washed away by the Carson Daly's of today. MTVs playlist is no different than any other generic commodity Clear Channel FM station across the 50 states.

The point is that MTV was lost to corporate media whores at least a decade ago. That MTV is a bigger fan of Bush than NIN is a given. There is no news here.

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